On the back of a torn envelope in red crayon, just four simple characters I ♥ N Y. Easy! Then, in the most New York-iest way possible, he was doodling in the back of a yellow cab when the logo we know today came to him. He submitted design, which was quickly approved. Glaser spent a week designing a logo that visualised the slogan. He loved his State and wanted others to see why, so he designed this logo free of charge to help boost tourism.
He was also the the co-founder and designer of New York magazine.Īs a born and bred New Yorker, Glaser chose to design this logo completely unpaid. Glaser was well known for his work on the psychedelic poster of Bob Dylan with CBS records. All they needed now was a logo.Įnter Milton Glaser, a successful graphic designer of the time with a portfolio to impress. They had the slogan, a jingle and even a television commercial. Advertising agency Wells Rich Greene came up with a marketing campaign centred around the slogan I Love New York. With the state close to bankruptcy and President Ford denying federal assistance, New York State commissioned an advertising campaign to boost tourism and the resident’s spirits. Crime rates were at an all-time high, whereas tourism was at an all-time low.
Milton Glaserĭuring the 1970’s, New York wasn’t a place many people wanted to visit. The New Yorker we have to thank for this iconic and widely imitated logo is no other than Milton Glaser. Emblazoned on t-shirts, mugs, keychains, bags, snow globes and anything and everything a tourist may buy, the logo is so synonymous with New York that it could only have been designed by a true New Yorker. As one of the most iconic graphics in the world today, it’s hard to believe that the I Love New York logo has only been around for less than 50 years.
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